Meta vs. Google Ads 2026: Where Should Your Budget Go Now?

According to eMarketer's April 2026 forecast, Meta is projected to surpass Google in digital ad revenue for the first time, reaching $243.46 billion compared to Google's $239.54 billion. This shift, driven by Meta's higher growth rate (24.1% vs. 11.9%), signals a structural change in advertising effectiveness, suggesting businesses should re-evaluate their budget allocation.