When Cow Urine Cures Constipation on YouTube: Limits of LLMs in Detecting Culture-specific Health Misinformation

This research examines how LLMs struggle to detect culture-specific health misinformation, using cow urine discourse in India as a case study. It finds that LLMs, primarily trained on Western data, are ill-equipped to analyze content blending traditional language with pseudo-scientific claims, highlighting the need for cultural competency in AI-assisted analysis.