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ARTICLE48

Why Big Tech Is Building Its Own AI Models (and What It Means for You)

DEV.to AIΒ·June 7, 2026

Big tech companies, like Microsoft, are increasingly building their own in-house AI models instead of solely renting them, aiming to reduce reliance on external providers and optimize costs. This shift towards vertical integration significantly impacts the AI market, transforming dynamics for both businesses and users.

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