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ARTICLE18

From 34 Dev.to Posts to $112,750 in Lost Dreams: What Self-Promotion Really Taught Me

DEV.to AIΒ·April 21, 2026

This article recounts a developer's experience investing 1,847 hours and $112,750 into a complex AI knowledge management system, which spectacularly failed, resulting in a -99.4% ROI. He shares the valuable lessons learned about self-promotion and the failure of a personal endeavor.

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