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ARTICLE27

Google Marketing Live 2026: What Marketers Should Do Right Now

DEV.to AIΒ·May 23, 2026

Google Marketing Live 2026 featured around 40 AI-focused announcements, primarily centered on Gemini, which is now the foundational operating system for Google Ads, Search, Shopping, and Analytics. The author urges marketers to swiftly implement campaign changes based on these updates, as AI Max transitions from beta to a default component.

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