This playbook introduces Generative Engine Optimization (GEO), a new strategy to get content cited by AI search engines like ChatGPT and Perplexity. Unlike traditional SEO, GEO focuses on optimizing for AI citations, driving significant referral traffic and higher conversion rates.
Generative Engine Optimization (GEO) focuses on structuring content for AI search engines to cite it in their responses, contrasting with SEO's aim for ranking positions. This practitioner's guide is unique as it comes from a company actively tracking GEO results across multiple AI platforms, rather than a tool vendor.
This guide discusses the transition from traditional SEO to GEO, driven by AI search engines like ChatGPT. It emphasizes the importance of factual density, structure, and comprehensive coverage for content optimization in the new search era.