The $36,000 A/B Test: What Optimizely Charges vs. What the Algorithm Actually Costs

The article criticizes Optimizely's exorbitant pricing for A/B testing, with annual costs ranging from $36,000 to over $400,000, even for seemingly simple features like multi-armed bandit tests. It highlights how these prices are prohibitive for startups and disproportionate to the actual cost of the underlying algorithms.