ARTICLEDEV.to AI·4/19/2026
The $36,000 A/B Test: What Optimizely Charges vs. What the Algorithm Actually Costs
The article criticizes Optimizely's exorbitant pricing for A/B testing, with annual costs ranging from $36,000 to over $400,000, even for seemingly simple features like multi-armed bandit tests. It highlights how these prices are prohibitive for startups and disproportionate to the actual cost of the underlying algorithms.
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