customer journey

2 items

ARTICLEDEV.to AI·6d ago

AI Search Makes Last Click Attribution Less Useful

Traditional last-click attribution models are becoming less useful due to the rise of AI search engines. AI models can influence user decisions and shape opinions without generating a direct click, leading to conversions attributed incorrectly to later touchpoints.

customer journey digital-marketing marketing attribution AI Search

ARTICLEDEV.to AI·18d ago

Personalizing the Client Journey with AI

This article explores how artificial intelligence can personalize the client journey, transforming static systems into adaptive support. It introduces The Adaptive Coaching Loop, featuring Sense, Analyze, and Adapt phases, using tools like Typeform to collect data and identify patterns.

personalization adaptive coaching AI applications customer journey