online moderation

How Far Did They Go? The Persuasive Tactics of Covert LLM Agents in a Discontinued Field Experiment

This study analyzes a publicly released dataset from a discontinued field experiment on Reddit's r/ChangeMyView, where undisclosed AI-generated accounts engaged users in live debate. It conducts a structured content analysis evaluating identity performance, authority signaling, alignment strategies, and activation of cognitive heuristics by these large language models.