pivot

How We Used VMI's Entrepreneurship Framework to Pivot Our AI Startup

The author describes how their AI startup, Whoff Agents, used VMI's entrepreneurship framework, which emphasizes surviving plan failure and the formula Innovation = Invention x Commercialization, to pivot their approach. The company realized that despite technical excellence (Invention), a lack of distribution plan and ICP definition (Commercialization) resulted in zero innovation. This framework stopped their technical-only focus and highlighted the distinction between SME and IDE business modes.